![]() The problem addressed in this research was that which variants of the self. Previous researches have covered some aspects of this topic, still much research is needed in the area of Marketing applications. A brand is perceived as attractive when it is helpful to a person to express himself or herself. People select products, brands and groups of people to express themselves and enhance themselves. Together, these experiments shed light on the self-expressive use of brands and the role of the malleable self-concept in influencing consumer attitudes. Self congruity is enhanced for low versus high self-monitoring subjects, whereas situation congruity is enhanced for high versus low self-monitoring subjects. More important, these effects are tested in a set of theory-based interactions that rely on the self-monitoring individual difference variable. The results of two experiments demonstrate that traits that are made accessible by salient situational cues and those that are chronically accessible (schematic traits) positively influence consumer attitudes toward a brand based on its personality associations. The current research focuses on the influence of the malleable self-concept on consumer attitudes toward a brand, based on the its personality associations. It is also found that majority who accompanied an important person may change their purchasing decision because of such significant person's disagreement or opinion.Ĭonsiderable research in consumer experimental psychology has examined the self-expressive role of brands but has found little support for the premise that the interaction of the personality traits associated with a brand and those associated with an individual's self-concept influence attitudes. The empirical data strongly supported the theory that consumers of different brands of a product class would perceive themselves to have significantly different self-concepts. Futher, it can stimulate the influence of the ideal social self and hinder the influence of the existing actual social self. When carefully looked at, there is a possibility to create a new ideal self and hinder the influence of the existing ideal self. The finding shows that a strong ideal self of a person can have a greater impact on the self expressive value. A convenience sample of 100 was selected for the study. ![]() For this research primary data were collected by a survey using a structured questionnaire. So this research mainly aimed to identify, and evaluate in isolation, the varients of the self concept on the self expressive value. The problem addressed in this research was that which variants of the self concept really affects the self expressive value and thereby, brand attractiveness. We design it, build it and install it.People select products, brands and groups of people to express themselves and enhance themselves. It has to be custom, so that is what we do. “Sometimes, what’s needed to complete a clients space can’t be found in a store. In addition to remodels, Sophia creates custom pieces, especially hard-surface items requiring carpentry and millwork such as cabinets, tables, shelves and furniture. The spaces we design need to reflect who lives there, and everything starts with listening and asking the right questions.” ![]() She is supported by a team of more than 20 licensed contractors and specialists that help bring each design to life. She has designed kitchens, bathrooms, a backyard lounge, a cafe and a bakery. Her superpowers include space planning and creating one-of-a-kind solutions. ![]() Owner and lead designer, Sophia Galata has helped a variety of clients in and around the Bay Area with residential and commercial remodels. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |